The new image campaign of Paschen illustrates unequivocally the high aspirations of this brand name. A Paschen library is simply the perfect stage for the best stories of all time. No better reason, therefore, for arranging a coming together of all the greats of classic literature: Count Dracula rubs shoulders with The Hunchback of Notre Dame and Joan of Arc, while Oscar Matzerath, of tin drum fame, meets Henry Chinaski, Charles Bukowski's alter ego, and Gregor Samsa, the roach man in Kafka's The Metamorphosis. The motifs have been photographed in opulent style and almost take on the character of sumptuous paintings.
"Guten Abend", the "Good Evening" programme aired by RTL, showcases Paschen & Companie. The documentary enables viewers to cast a glance behind the scenes of this manufacturer of exclusive furniture. Why not take a look yourself?
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